Back to all projects

Visual Brand Guide

Help Open Books provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Open Books
Chicago, IL, USA
Open Books
Unfollow
Log in to follow
Open Books
Chicago, IL, USA

0

Live Projects

4

Matched Projects
4 Followers
Cause
Education
Skills
Graphic design

Posted March 25th

Share this project:
Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

I am the marketing director for a literacy nonprofit that will be beginning a campaign of literacy in an under-resourced community in Chicago. We would like someone to assist in working on visual branding elements for the campaign.

What we have in place
  • We currently have the goals and ideas for the project, which should make it easy for you to get started. We also have some basic elements of visual design, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to spread the love of literacy in a community that needs it the most.

This is the foundation for which we can begin a campaign. Without the visual elements. All we have is a blank canvas!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Open Books
Unfollow
Causes
Education Arts & culture Youth development
Posted by
CF
Curtis F.

Senior Manager of External Relations

Our mission

Open Books' mission is to transform lives through reading, writing, and the unlimited power of books.

What we do

Open Books' vision is that all children have what they need to become life-long readers. Founded in 2006, Open Books engages children and families to identify and provide them with the resources they need to make reading a part of their everyday lives. This includes free access to books in homes and schools that lack books and in- and out-of-school-time programs that provide reading, writing, and family supports related to literacy. In multiple Chicago neighborhoods, Open Books operates retail bookstores, the revenue of which supports the organization's program and operations. The nearly-1.5-million books donated to Open Books each year make up its stores' inventories and drive book grants to children, schools, families, and other partner organizations.

Testimonials

Read the Impact Story
Zach was incredibly helpful, innovative, and professional. He followed up and was super timely with results. Will definitely work with him again!
Curtis F.

Senior Manager of External Relations

Visual Brand Guide Project

Curtis is a great guy and OpenBooks is an important cause.
Zach N.
Zach N.

Volunteer

The pixel