Visual Brand Guide
Help Read-Aloud Volunteer Program provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
We have a logo, letterhead and business cards, but I would like an explicit style guide to refer to when directing my co-workers to come-up with new copy. I would like a consistent look to come out of our office that is professional looking, but relates (a little) to our mission.
What we have in place
- We have a rudimentary style guide and square logo to help you get started. We also have examples of our letterhead, business cards, meeting agendas and minutes to give you an idea of the basic items to come out of our office and may need to get updated or can be the basis of a new style guide.
How this will help
This project will save us $4,212 , allowing us to continue with our work of reading with kids and getting them books, and giving us a starting place for new physical and online content.
As new people join the organization and start writing with our voice, we need to give them guidance on how that should look like. We want a consistent, professional looking identity that also reflects our mission, and allow for eye-catching graphics. It would be great to be able to say to my coworkers: "This is how a ___ letter should look like, don't re-invent the wheel." This would save them time, and me frustration.
Project plan
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