Our community radio station is good at reaching its most obvious audiences - passionate music fans who are actively participating in the music scene. But we know there's a larger audience out there who would be interested in our work, but who we're struggling to reach. We must continue to grow our audience in order to flourish, but we need to figure out how to reach folks who are interested in independent music, but aren't actively engaging in it by attending events.
CHIRP is celebrating its 10th birthday this year, so we're not the "new kid in town" any longer, and the earned media that brought us a lot of attention in our early days has largely disappeared. As a grassroots organization, our budget is limited, but growing our audience - which leads to eventual growth in funding through individual donations - is essential to our fiscal well-being as we move forward. We know there are people who would be interested in tuning in if only we could reach them.
The Chicago Independent Radio Project (CHIRP) is a volunteer driven, listener-supported radio station built and run by independent-minded music and arts fans. CHIRP is always live and local, connecting Chicago's diverse creative communities through its programming and events.
CHIRP is a volunteer-driven community radio station broadcasting at 107.1FM on the North Side of Chicago and worldwide at chirpradio.org. Our hosts are live and local every day of the year, curating their own shows, interacting with listeners, and sharing their musical knowledge and passions.
We also curate a number of in-person events each year, including two Record Fairs, a monthly live music showcase, CHIRP Night at the Whistler, and a quarterly live lit and music series, The First Time.
CHIRP has one professional staff member and more than 250 volunteers. We welcome new volunteers at orientations three times per year, and train them in an array of skills, from on-air DJ work to features interviewing to audio production. Volunteers lead thirteen station departments, including music, marketing, partnerships, technology, outreach, digital strategy, events, and more.