Search Engine Keyword Research

Help YWAM Student Centre create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
YWAM Student Centre
Ocean City, NJ, USA
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YWAM Student Centre
Ocean City, NJ, USA

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Posted March 11th

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Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
Additional details

We seek help with our marketing strategy, particularly with website content search engine optimization
. We would like actionable steps to use an automated system to increase traffic to our site.

What we have in place
  • We currently have Google Ads set up with Google Grant, which should make it easy for you to get started. We also have an average CTR with Google ads above 6%, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to keep costs down for student participants from non-western nations.

We have completed major updates on our systems and we are ready to go to market with our programs. This will help us target our market and drive the right traffic to the site.

Project plan

0
Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
1
Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

YWAM Student Centre
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Our mission

We are a University Ministries Circle of YWAM International with a staff team of certified coordinators on five continents, hundreds of trained YWAM campus ministries staff, host partners, and volunteers.

Vision: To recapture the purpose of the university and proclaim the Gospel in every nation through every vocation.

Mission: To mobilize university students for the next and final wave of Global Missions and to foster student-led missions to and through every sphere of influence.

What we do

We cannot know God's calling until we know our story, especially the parts that hinder us. Jesus is calling us to engage our stories so we can engage our world.

We are developing missions-minded leaders for every sphere of influence. We facilitate opportunities for students to learn how to make a difference. Our target students are from ANYWHERE; they are ready to go into ALL the world, including EVERY area of influence. (Mt. 28:18-20).

Since 1989, we have coordinated internships for hundreds of students from over one hundred universities to nearly 50 countries to help start businesses and plant churches, install water pumps, establish therapy routines for disabled, perform research in clinics, develop nutritional plans for hospices, and create curriculum for schools. With Converge platform, we are preparing to connect, equip, and send over 300 interns per year.

Testimonials

Don did great work for us with our keyword search and more
John H.
John H.

CEO

Search Engine Keyword Research Project

It was great working with John and the team.
Don T.
Don T.

Volunteer

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