Search Engine Optimization Audit

Help Bethesda Project assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Bethesda Project
Philadelphia, PA, USA
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Bethesda Project
Philadelphia, PA, USA


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Posted September 16th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We are looking to develop a SEO strategy and optimize our website. We've done a basic audit online, but would like to increase traffic to our site, utilization of our resources, and opportunities to connect with the community.
How This Will Help
This project will save us $5,767 , allowing us to direct additional funding to outreach and programs serving people experiencing homelessness.

Help us increase traffic and engagement to our website and heighten our reach into the community.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Bethesda Project
Our Mission

To find and care for the abandoned poor and to be family with those who have none.

What We Do

Bethesda Project is a nonprofit organization that provides shelter, housing and supportive services to adults experiencing chronic homelessness in Philadelphia. We serve over 1,400 men and women every year.

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