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Google Ads Set Up

Help Rural Renewable Energy Alliance make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Rural Renewable Energy Alliance
Backus, MN, USA
Rural Renewable Energy Alliance
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Rural Renewable Energy Alliance
Backus, MN, USA

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Cause
Community & economic development
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Digital marketing Search engine marketing

Posted March 30th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

The Rural Renewable Energy Alliance (RREAL) is a nonprofit locate in Backus, Minnesota with a mission to make solar energy accessible to everyone. We see great value in getting our Google Ad Words set up. As a nonprofit, we are always looking for ways to source help for our marketing, advertising, and PR so we can use the dollars we get from donations/contributions to focus on our projects and serve more families with solar energy.

What we have in place
  • We have a Google AdWords account and staff who are willing to learn how to make the best use of this tool!
How this will help
This project will save us $3,486 , allowing us to fund more of RREAL's work in low income communities and help make solar energy accessible to everyone.

This project will help RREAL spread the word about its work and reach those who would like to contribute towards funding RREAL and its projects.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Rural Renewable Energy Alliance
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Community & economic development Diversity & inclusion Environment
Posted by
Erica B
Erica B.

Program Development Specialist

Our mission

The Rural Renewable Energy Alliance (RREAL) is a nonprofit dedicated to making solar energy accessible to everyone.

What we do

Since 2000, we have provided solar energy systems to low-income families and communities as a sustainable solution to energy poverty. We also offer internships, hands-on training, and workshops for people of all ages to learn about solar energy. Together we can solve energy poverty; solar has the power to make a difference!

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