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Logo Design & Visual Brand Identity

Help DCU Next Generation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
DCU Next Generation
Wixom, MI, USA
DCU Next Generation
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DCU Next Generation
Wixom, MI, USA

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Education
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Graphic design

Posted March 28th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Imagine you are at a restaurant and you see someone pull out their-flip phone!? Weird, right? Well, that's how we feel looking at our current logo. In other words-our logo/brand needs a serious upgrade! We are looking for a complete fresh redesign of our logo that accurately reflects our mission, vision, and goals.

What we have in place
  • We can provide branding goals which should make design concepts easier to draft.
How this will help
This project will save us $4,817 , allowing us to begin purchasing necessary equipment and/or software as we fully transition to going virtual.

Lately we have expanded our programming and after much consideration we have realized that our logo does not accurately or completely convey our organization's purpose. This project will allow us to visually establish our organization's overarching goal of providing inclusive financial literacy.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

DCU Next Generation
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Causes
Education Community & economic development Youth development
Posted by
Godfrey A
Godfrey A.

Executive Director

Our mission

Cultivating healthy financial literacy environments for underserved communities through early education, entrepreneurship opportunities, and engaged advocacy.

What we do

Develop and/or implement community-wide financial education and literacy initiatives. Our programs include:

Lemonade Day Washtenaw County (LDWC) which introduces youth to entrepreneurship as kids learn how to start, own, and operate a business-a lemonade stand!

Youth Business Fair (YBF) allows young entrepreneurs the opportunity to showcase their very own business to their local community!

740 Credit Club which helps young adults learn, establish, and repair their credit.

Fit for College which gets students and families prepared for the financial side of higher education.

Young Investors Coalition which allows youth to learn general fundamentals of day trading in a fun competitive environment.

Testimonials

Read the Impact Story
My first time working with Terry was great, so when I needed another project done it only made sense to reach back out! Terry used his expertise to bring to life my ideas and scribbles creating a new organization logo that visually showcases our mission and values.
Godfrey A.
Godfrey A.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Terry)
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