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Website Copywriting

Help Read-Aloud Volunteer Program improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Read-Aloud Volunteer Program
San Pablo, CA, USA
Read-Aloud Volunteer Program
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Read-Aloud Volunteer Program
San Pablo, CA, USA

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Cause
Education
Skills
Digital marketing Search engine marketing Writing

Posted March 30th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Read-Aloud is working on putting together a website that is responsive and more tightly written than the current version. I have a a document that contains the pages I'd like to condense/modify the verbiage on, and will be posting a Website Construction project today.

What we have in place
  • We have worked with a U/X designer to come up with a plan for what pages are needed on our new website, and a document detailing what parts of the current site I want condensed/ modified. We can also provide writing samples that we like and the voice we'd like to portray.
How this will help
This project will save us $6,073 , allowing us to buy books to give to kids, especially in this time of school closure.

Having a workable website with snappy copy will drive people to volunteer with our program (going to loose a lot of volunteers with social distancing guidelines making people rethink their routines), and drive more donations.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Read-Aloud Volunteer Program
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Causes
Education Diversity & inclusion Youth development
Posted by
Crystal M
Crystal M.

Executive Director

Our mission

Read-Aloud Volunteer Program is a relationship-based program that fosters in children the joy and love of learning through reading and story-telling.

Testimonials

Read the Impact Story
Jamie was clear, concise and quick. She got what I wanted and was easy to work with.
Crystal M.
Crystal M.

Executive Director

Website Copywriting Project

(No testimonial has been submitted by Jamie)
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