Google Ads Set Up

Help Sportsmen's Tennis & Enrichment Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Sportsmen's Tennis & Enrichment Center
Boston, MA, USA
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Sportsmen's Tennis & Enrichment Center
Boston, MA, USA

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Posted May 28th

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

I am looking for assistance in applying for a Google Ads Grant - the application process is very confusing.

What we have in place
  • We currently have staff available to assist with the application process, which should make it easy for you to get started. We also have an intern at your disposal, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to allocate these funds in support of our programs and services offered to inner city youth and their families who call Boston's Blue Hill Corridor home.

Once our organization is awarded a Google Ad Grant, I have a professional waiting to help Sportsmen's get the ball rolling with a successful google ad campaign which will greatly enhance our fundraising activities. Now more than ever, we need to explore new tools to aid in our efforts.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Sportsmen's Tennis & Enrichment Center
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Posted by
Mary L.

Dir. of Special Events and Community Engagement

Our mission

The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen's is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.

What we do

Founded in 1961, Sportsmen’s is the first indoor, nonprofit tennis club in the US built by and for the African-American community. For over 50 years, Sportsmen’s has provided the communities of Dorchester, Mattapan, and Roxbury with a place for youth and adults to gather, to learn and play tennis. Today we educate, train, and develop the academic and tennis skills of over 5,000 youth and young adults annually.
MISSION AND GOALS
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen’s is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
SPORTSMEN’S AND THE COMMUNITY WE SERVE
Sportsmen’s is a year-round, family centered organization offering tennis, academic and social enrichment programs for K-12 aged youth, adult basic education, financial literacy courses, health and wellness screening and classes. Our primary target population is low-income, school-age youth and young adults up to age 24 and their families residing in Dorchester, Mattapan, and Roxbury. Our youth are 71% elementary school age, 16% middle school, 12% high school age, and 1% young adults who are not in school; gender distribution is even. 87% of the students in our programs are underprivileged (based on a scale used to determine financial aid and free or reduced lunch at school). Our work directly addresses what studies show are the most pressing challenges faced by youth and families in economically depressed neighborhoods: poor academic performance of K-12 children; obesity, chronic illness and cardiovascular disease, stemming from limited physical activity; and lack of quality, affordable after-school options for children.

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