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Facebook Ads Set Up

Help Heart of Hannah Women's Center Inc. promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Heart of Hannah Women's Center Inc.
Paterson, NJ, USA
Heart of Hannah Women's Center Inc.
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Heart of Hannah Women's Center Inc.
Paterson, NJ, USA

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Cause
Gender equity & justice
Skills
Digital advertising Digital marketing

Posted March 30th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
What we have in place
  • We currently have Some Facebook Activity, which should make it easy for you to get started. We also have A team willing to learn, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to Keep our staff

This project is important because we understand the value and the tremendous asset Facebook and other social media platforms can be

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Heart of Hannah Women's Center Inc.
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Causes
Gender equity & justice Community & economic development Housing & homelessness
Posted by
Kelley B
Kelley B.

Director

Our mission

To provide women, girls and families with tools of empowerment to assist them in developing essential life building skills that families may overcome financial, economical and social disparities

The pixel