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Social Media Content Calendar

Help ASPIRE! Afterschool Learning get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
ASPIRE! Afterschool Learning
Arlington, VA, USA
ASPIRE! Afterschool Learning
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ASPIRE! Afterschool Learning
Arlington, VA, USA

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Cause
Education
Skills
Digital marketing Social media

Posted July 14th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

An overall content calendar that includes our major fundraising event in October and through the end of the year. Assist in identification of content types and topics with a main focus on Facebook and LinkedIn.

What we have in place
  • We currently have existing social accounts, which should make it easy for you to get started. We also have some content topics started, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus more resources on expanding our services to meet the growing need.

This project will assist our small team and help us share the important work happening at our organization, especially during these challenging times when our students need our support more than ever.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

ASPIRE! Afterschool Learning
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Causes
Education Youth development
Posted by
Devin D
Devin D.

Director of Development

Our mission

Aspire! Afterschool expands learning opportunities that help young people fulfill their potential through afterschool and summer learning programs that support and connect families, schools, and communities.

Testimonials

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