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Google Analytics Reporting

Help Walk-In Counseling Center Inc set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Walk-In Counseling Center Inc
Minneapolis, MN, USA
Walk-In Counseling Center Inc
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Walk-In Counseling Center Inc
Minneapolis, MN, USA

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Cause
Human services
Skills
Data analysis Digital marketing

Posted July 14th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We provide free mental health counseling to all who need us. Because of Covid-19, we've had to start delivering our services by phone or computer instead of in person. We'd like to find out how well our website is doing on "converting" people into calling in to a clinic, so we can see how to improve our website. We'd also like to learn more about our site visitors so we can raise our on-line visibility. Secondarily, we also use our website for fundraising and would like to support that as well.

What we have in place
  • We currently have Google analytics set up, which should make it easy for you to get started. We also have a staff person who wants to work with you on this, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to spend advertising dollars in local media, which has been helpful in the past for getting the word out in our immediate community.

We've found that during COVID-19 it is harder for clients to find us, because they can't just walk in the door. We'd like to do everything we can to make it possible for people who need us to get services.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Walk-In Counseling Center Inc
Unfollow
Cause
Human services
Posted by
Heather M
Heather M.

Director of Development

Our mission

Walk-In Counseling Center has provided free, anonymous, no-appointment counseling in the Twin Cities since 1969.

Testimonials

Read the Impact Story
Our volunteer did a great job. He was professional and prompt.
Heather M.
Heather M.

Director of Development

Google Analytics Reporting Project

Heather was extremely communicative and supportive throughout the project and improvements to the website. Best of luck to Walk-In Counseling!
Gilbert S.
Gilbert S.

Volunteer

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