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Marketing Channel Plan

Help Village of Wisdom by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Village of Wisdom
Durham, NC, USA
Village of Wisdom
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Village of Wisdom
Durham, NC, USA

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Cause
Civil rights
Skills
Digital marketing Marketing

Posted August 19th

Marketing Channel Plan

Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
What we have in place
  • We are starting from scratch.
How this will help
This project will save us $1,500 , allowing us to get our work to more people and serve students effectively and efficiently

We are working to get our work out to the broader public and to begin the marketing of the tools that we have in development. This project would allow us to find and reach our customer

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Village of Wisdom
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Causes
Civil rights Education Youth development
Posted by
Aeran B
Aeran B.

Sr. Fellow, Tool Development

Our mission

Village of Wisdom (VOW) empowers parents to enhance the resilience of their Black boys, promoting greater academic performance. Led by elder parents, VOW parents form learning communities where they examine proven strategies, surface collective knowledge and develop personal approaches for supporting their children’s self-worth and positive identity development. Growing from local communities to a national network, VOW will help families and neighborhoods wrap their sons in the loving protection they need to thrive

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