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Logo Design & Visual Brand Identity

Help Vote Solar elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Vote Solar
San Francisco, CA, USA
Vote Solar
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Vote Solar
San Francisco, CA, USA

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Graphic design

Posted August 4th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Vote Solar is working with a number of equity partners including NAACP to create a brand identity and logo for our collaboration, the Solar Equity Initiative. SEI supports equitable solar policies across the country and implements its own solar projects with funding from partner groups. The logo and branding would primarily be used in promotional and press materials for the solar installation projects.

What we have in place
  • We currently have a press release describing SEI, which should make it easy for you to get started. We also have a staff lead prioritizing this project, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put our organizational resources toward providing cost-free solar to families and communities in need.

NAACP's Solar Equity Initiative is a collaborative effort, but as such is not the #1 priority for any group. As a result we have struggled to form our identity. Having a brand and logo will help solidify the commitment of groups and create external awareness about our efforts. At the end of the day, it will help more low income families benefit from solar savings!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Vote Solar
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Cause
Environment
Posted by
Hilary L
Hilary L.

Communications Director

Our mission

Vote Solar is a nonprofit grassroots organization working to foster economic opportunity, promote energy security and fight climate change by making solar a mainstream energy resource. We work at the state level all across the country to support the programs necessary to repower our grid with sunshine.

What we do

In order to bring solar energy to a scale large enough to displace fossil fuel use, we need to lower solar’s costs and remove barriers to market participation. Vote Solar’s tool-chest of projects, programs and grassroots campaigns are all designed to address this equation: cost + access = scale.

We advance our programs by bringing six core campaign strategies to bear in a coordinated manner:
-Regulatory Participation
-Direct Policymaker Education
-Local & Diverse Advocacy Partnership
-Technical Analysis, Tools & Resources
-Direct Customer Education & Acquisition
-Public Communications & Grassroots Engagement

We target state and local opportunities for change. The states we cover are diverse in their policies and their politics. The unifying characteristic is that their citizens overwhelmingly want more solar powering their homes, businesses and communities. We are committed to give those solar supporters a voice in energy decision making - a vote for solar.

Testimonials

Read the Impact Story
Kim was great to work with and has incredibly talented students!
Hilary L.
Hilary L.

Communications Director

Logo Design & Visual Brand Identity Project

It was great working with Hilary!
Kimberly M.
Kimberly M.

Volunteer

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