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This project was completed on Sep 3, 2020
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Matched with Nathan K.
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See the Impact story
Google Ads Set Up
Human Impacts Institute
Human Impacts Institute
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Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
We would also appreciate help with:
-Re-setting Google Ads up as automated as possible.
-Create a simple cheat sheet for us to follow: the bare min. of what we need to do to keep the ads running.
What we have in place
- We have a previously active account (we need to reapply and activate) and have staff and board members who have previously run our account.
We also have an outline and descriptions of our key programs and access to staff and a strategy team to coordinate what our priorities for ads will be.
How this will help
This project will save us $3,486 , allowing us to focus on programs and education.
We need to use these resources for the community, to connect them to the best experts on how to keep our families and community safe. It's evident that we are not effective in communicating risk and we aim to work with creatives to amplify the work of our local groups working on environmental health issues. We need our outreach materials to be as creative, engaging and beautiful as our programmatic outputs!
Project plan
Posted by
Virginia J.
Chief of Staff
Our mission
We are building a global cultural movement to inspire BIG, BOLD, and BEAUTIFUL climate actoin. We are a creative, action-oriented community of arts, policy, science, communications, and business experts committed to creating and sharing innovative approaches to tackling social and environmental challenges.
What we do
The Human Impacts Institute was founded in 2011 and over the course of the past seven years, HII has provided over 1,200 hours of environmental educational programming across several core themes. The themes include stewardship-based initiatives such as Tree Care, environmental justice public resources such as the Impact Hours series, and climate communication programs such as the Creative Climate Awards, a competition bringing climate-inspired art to NYC audiences and beyond. HII's framework focuses on using arts and creativity as a tool for strengthening traditional environmental action methods. HII has developed environmental programs on a variety of topics for diverse audiences. Programs include youth environmental leadership intensives, community environmental workshops, local estuary and tree care stewardship opportunities for all ages, and more. These programs strive to integrate creative projects such as film and video, graphic design, tree guard building, and more.
We know there's a gap between knowing, understanding, and taking action. By building diverse communities and connecting you to solutions in beautiful and engaging ways, we inspire you to take action by making issues personal and practical to your life.
Testimonials
Nathan was enjoyable to work with, very knowledgeable, extremely quick to get us back up and running. Provided training and answered all of our questions. Thank you so much Nathan!
Virginia and her team were very communicative and easy to work with. I would highly recommend others to volunteer with Human Impacts Institute.
