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(Short) Animation Creation

Help Massachusetts Avenue Project freshen up their video content with professionally designed animations that help them convey their message.
Massachusetts Avenue Project
Buffalo, NY, USA
Massachusetts Avenue Project
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Massachusetts Avenue Project
Buffalo, NY, USA

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Cause
Health & nutrition
Skills
Graphic design Photography & video

Posted August 6th

(Short) Animation Creation

Project details

What we need
  • Up to 3 short animations to be used in further marketing content (short videos, gifs, website content, etc)
  • Guidelines on how to use the animations in accordance with other content
Additional details

We have an upcoming virtual event/fundraiser in October and we are looking for one or two short animations that utilize our branding images (veggie people). It should be a fun way to grab peoples attention and get them excited to purchase tickets. It would also be great if this animation was more universal so we can have it on our website and other shares.

What we have in place
  • We currently have high def images of our veggie people, which should make it easy for you to get started. We also have an idea of what the animation(s) could be, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use any sponsor dollars we receive for the event to purchase memorable branded items that go along with an event ticket purchase and pay for additional staff time needed for day of event coordination.

This project would really help our virtual event stand out, which is important as we are competing with other virtual events. We have the opportunity to use these fun images and creating something fun that will hopefully bring smiles to people's faces, and attract more event goers and donations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where animations will be posted, ideas for content, and images to include in the animation (if any)
  • Volunteer Manager and Professional discuss the objective of the animation, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of animations they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts animations using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Animation Creation
  • Professional provides Volunteer Manager with first draft of animation
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Animation Delivered
  • Professional delivers final version of the animations and explains how to include the animations on the organization’s chosen platform(s)
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About the org

Massachusetts Avenue Project
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Causes
Health & nutrition Education Youth development
Posted by
Erin C
Erin C.

Development Director

Our mission

Our Mission
To nurture the growth of a diverse, accessible, and equitable local food system, promote economic opportunities, and empower youth through social change education.

What we do

Our Vision
We imagine a community in which all youth and families have access to fresh, healthy, and culturally appropriate food, where people of all incomes have economic opportunities, where vacant lots are transformed into productive green spaces, and where youth and their families are engaged in their communities.

Massachusetts Avenue Project (MAP) is a nonprofit urban farm located on Buffalo's West Side. MAP employs youth year round and teaches them job readiness and leadership skills through farming, our Mobile Market, kitchen and nutrition education, as well as food policy and civic engagement.

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