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Social Media Starter Strategy

Help Patchwork: A Storytelling Guild design a starter social media strategy to engage their stakeholders.
Patchwork: A Storytelling Guild
Bordentown, NJ, USA
Patchwork: A Storytelling Guild
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Patchwork: A Storytelling Guild
Bordentown, NJ, USA

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13 Followers
Cause
Arts & culture
Skills
Social media

Posted August 8th

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Social Media Starter Strategy

Project details

What we need
  • 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of social media posts or digital graphics
Additional details

I need a streamlined way to post content to social media that will attract new audiences, as well as maintain a relationship with our members and affiliates.
If there is a way to provoke conversations that engage and excite members and intrigue sponsors/supporters, that would be ideal.
Moreover, I'd like to build a LinkedIn page to highlight the benefits of Patchwork for networking, to build the brand and relationships with like-minded individuals and organizations who might help our mission.

What we have in place
  • We currently have facebook, youtube, email outreach, and a website., which should make it easy for you to get started. We also have content, marketing materials, video, readily-available blog, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to attract supporters who will, in turn, allow for accessible storytelling programs and opportunities wherein the member tellers are compensated and supported.

Patchwork must expand its outreach, membership, and fundraising efforts. This project should attract and engage the broader community rather than "preach to the choir."

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Draft Plan Creation
  • Professional and Volunteer Manager connect as necessary to discuss current state of any existing social media activities & strategies and prioritizing social media channels and executional starting points
  • Professional drafts starter strategy, including best practices and recommendations for implementation
    *Volunteer Manager provides feedback
2
Milestone 2: Final Draft Delivered
  • Professional shares final draft of starter plan including agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

Patchwork: A Storytelling Guild
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Cause
Arts & culture
Posted by
Denise M
Denise M.

president

Our mission

Patchwork: A Storytelliing Guild is dedicated to the promotion of storytelling as a vibrant, contemporary art form, as well as a folk tradition, a way of celebrating life, and a tool for personal and social transformation.

Testimonials

Read the Impact Story
Virginia is very personable and savvy. She seamlessly set up our LinkedIn profile and a campaign for recruiting interns. I was delighted to work with Virginia.
Denise M.
Denise M.

president

Social Media Starter Strategy Project

(No testimonial has been submitted by Virginia)
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