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Marketing Strategy Consultation

Help International Institute of Buffalo brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
International Institute of Buffalo
Buffalo, NY, USA
International Institute of Buffalo
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International Institute of Buffalo
Buffalo, NY, USA

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Cause
Human services
Skills
Marketing

Posted August 20th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Western District of NY Human Trafficking Task Force seeks PR assistance with the marketing strategy for Human Trafficking Awareness Month (January 2021). This year's emphasis will be around Labor Trafficking. Multiple agencies are represented an involved.

What we have in place
  • We currently have a website, logo, policies and procedures in regard to PR., which should make it easy for you to get started. We also have a general consensus on how to communicate with community, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to better support survivors

This project will help support our grant mandate to identify and support survivors of human trafficking

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

International Institute of Buffalo
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Causes
Human services Education Gender equity & justice
Posted by
EO
Erin O.

Grants Compliance Administrator

Our mission

Making Western New York a better place for and because of refugees and immigrants.

What we do

The Institute offers integration, refugee resettlement and employment programs; provides services to survivors of domestic violence and human trafficking; offers translation and interpretation services to break down barriers; presents global education programs for students, adults and businesses; and hosts international visitors.

On an average day, dozens are welcomed into our building. Some are newly arrived to America and beginning to learn English. Some come to acquire job skills, become interpreters or receive interpreting and translation assistance. Others come to learn how to support WNY's growing diversity, or to seek refuge from domestic violence and human trafficking.

Testimonials

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