Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
As part of a Brand refresh, we are looking for new ways to represent the essence, energy, personality of the brand through unique graphic design attributes that can proliferate through all of our visual messaging (e.g., social media artworks, etc). We would like to develop the initial style guide with specific visual attributes & techniques in terms of how we display our products, our staff, our customers, our font, etc, on our marketing collaterals to portray a very consistent "brand promise"
What we have in place
- We shall provide our current style guide and marketing collaterals for reference. We will give you the details of the brand essence/promise that we are trying to portray. And also will share images from our marketing library to serve as the canvas on which to build upon the graphic design techniques & attributes. Lastly, we can setup some mood boards if it will also help.
How this will help
This project will save us $4,817 , allowing us to spend more on marketing and growing the brand in East Africa and ensuring we are focused on our core objectives of supplying safe affordable drinking water, and developing our social franchising model
The way the Jibu brand is visualized is so critical for convincing urban populations to stop drinking unsafe sources of water, and improve their health & livelihoods. Our brand refresh will emphasize the life improvement that safe drinking water can make on the lives of communities and families.
Project plan
Posted by
Abhay N.
Marketing Director
Our mission
Capitalize and equip entrepreneurs to establish affordable access to drinking water and other impactful products.
What we do
Jibu is a social franchise, pioneering a powerful new business model to ensure access to basic human needs like clean drinking water. Currently serving East Africa (Kenya, Rwanda & Uganda), Jibu equips first time and seasoned entrepreneurs to own clean water franchises, becoming the solution, one neighborhood at a time.
Learn more: http://jibuco.com/jibu-media/
