Search Engine Optimization Audit

Help Lauren's House 4 Positive Change assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Lauren's House 4 Positive Change
Palo Alto, CA, USA
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Lauren's House 4 Positive Change
Palo Alto, CA, USA


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Posted September 15th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have Functional website, which should make it easy for you to get started. We also have Social media platforms, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to focus on direct services with at-risk children, youth and their families

We are doing different things but it doesn't seem to be reaching anyone

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Lauren's House 4 Positive Change
Posted by
Monique G.

Executive Director/Founder

Our Mission

The mission of Lauren's House 4 Positive Change Inc. is to provide a safe space for at-risk children, youth, and families from San Mateo County and prepare them for success in life despite their hardships.

What We Do

Since 2009 we have been providing free after-school and summer programs to low-income and homeless children and youth (5-18 years), as well as services for their families. We focus on developing the entire person, with service learning opportunities, tutoring and mentoring, professional counseling, enrichment activities, healthy meals, and programs to strengthen the family.


Clorish was thorough and very prompt and knowledgeable. It was a blessing to work with Clorish.
Monique Graves
Monique G.

Executive Director/Founder

Search Engine Optimization Audit Project

Working with Lauren's House 4 Positive Change was a rewarding experience. I was able to get to know all of the wonderful services they are providing to their local community - as well as working with their Executive Director and Founder, Monique. She was very knowledgeable and made my audit very productive by being very knowledgeable about their goals.
Chlorish Mitchell
Chlorish M.


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