-
This project was completed on Mar 16, 2021
-
Matched with Daniel R.
-
See the Impact story
Marketing Strategy Consultation
Chicago Independent Radio Project
Chicago Independent Radio Project
0
9
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
CHIRP is an independent community radio station that relies on grassroots outreach to build its audience. In this pandemic year, we haven't been able to use our standard strategies of presence at events and one-to-one communications to spread the word of our station.
Regular audience growth is essential to our continued well-being, so we need to develop new marketing strategies to reach new audiences in ways that don't involve in-person contact.
What we have in place
- We currently have fairly active Facebook and Twitter accounts., which should make it easy for you to get started. We also have a recognizeable brand., and the ability to provide any other information you need.
How this will help
This project will save us $2,383 , allowing us to cover basic station expenses like rent and utilities.
As a listener-supported radio station, CHIRP needs to regularly grow its audience to ensure its donor base will also continue to increase. In a year when we haven't been able to do the type of in-person, grassroots marketing we typically do, we feel we're falling behind in reaching new audiences.
We need to develop effective strategies to reach potential listeners at a time when no one is going out or attending live concerts.
Project plan
Posted by
Shawn C.
Founder and General Manager
Our mission
The Chicago Independent Radio Project (CHIRP) is a volunteer driven, listener-supported radio station built and run by independent-minded music and arts fans. CHIRP is always live and local, connecting Chicago's diverse creative communities through its programming and events.
What we do
CHIRP is a volunteer-driven community radio station broadcasting at 107.1FM on the North Side of Chicago and worldwide at chirpradio.org. Our hosts are live and local every day of the year, curating their own shows, interacting with listeners, and sharing their musical knowledge and passions.
We also curate a number of in-person events each year, including two Record Fairs, a monthly live music showcase, CHIRP Night at the Whistler, and a quarterly live lit and music series, The First Time.
CHIRP has one professional staff member and more than 250 volunteers. We welcome new volunteers at orientations three times per year, and train them in an array of skills, from on-air DJ work to features interviewing to audio production. Volunteers lead thirteen station departments, including music, marketing, partnerships, technology, outreach, digital strategy, events, and more.
Testimonials
Daniel is an expert in email marketing and had lots of great ideas to help us improve our email marketing. He was thoughtful, professional and proactive. I enjoyed working with him and would enthusiastically recommend him to others.
I really enjoyed working with Shawn and the CHIRP team. They are responsive, creative, and great to collaborate with!
