CHIRP is an independent community radio station that relies on grassroots outreach to build its audience. In this pandemic year, we haven't been able to use our standard strategies of presence at events and one-to-one communications to spread the word of our station.
Regular audience growth is essential to our continued well-being, so we need to develop new marketing strategies to reach new audiences in ways that don't involve in-person contact.
As a listener-supported radio station, CHIRP needs to regularly grow its audience to ensure its donor base will also continue to increase. In a year when we haven't been able to do the type of in-person, grassroots marketing we typically do, we feel we're falling behind in reaching new audiences.
We need to develop effective strategies to reach potential listeners at a time when no one is going out or attending live concerts.
The Chicago Independent Radio Project (CHIRP) is a volunteer driven, listener-supported radio station built and run by independent-minded music and arts fans. CHIRP is always live and local, connecting Chicago's diverse creative communities through its programming and events.
CHIRP is a volunteer-driven community radio station broadcasting at 107.1FM on the North Side of Chicago and worldwide at chirpradio.org. Our hosts are live and local every day of the year, curating their own shows, interacting with listeners, and sharing their musical knowledge and passions.
We also curate a number of in-person events each year, including two Record Fairs, a monthly live music showcase, CHIRP Night at the Whistler, and a quarterly live lit and music series, The First Time.
CHIRP has one professional staff member and more than 250 volunteers. We welcome new volunteers at orientations three times per year, and train them in an array of skills, from on-air DJ work to features interviewing to audio production. Volunteers lead thirteen station departments, including music, marketing, partnerships, technology, outreach, digital strategy, events, and more.