Marketing Strategy Consultation

Help Chicago Independent Radio Project brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Chicago Independent Radio Project
Chicago, IL, USA
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Chicago Independent Radio Project
Chicago, IL, USA


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Posted September 16th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

CHIRP is an independent community radio station that relies on grassroots outreach to build its audience. In this pandemic year, we haven't been able to use our standard strategies of presence at events and one-to-one communications to spread the word of our station.

Regular audience growth is essential to our continued well-being, so we need to develop new marketing strategies to reach new audiences in ways that don't involve in-person contact.

What We Have In Place
  • We currently have fairly active Facebook and Twitter accounts., which should make it easy for you to get started. We also have a recognizeable brand., and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to cover basic station expenses like rent and utilities.

As a listener-supported radio station, CHIRP needs to regularly grow its audience to ensure its donor base will also continue to increase. In a year when we haven't been able to do the type of in-person, grassroots marketing we typically do, we feel we're falling behind in reaching new audiences.

We need to develop effective strategies to reach potential listeners at a time when no one is going out or attending live concerts.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Chicago Independent Radio Project
Posted by
Shawn C.

Founder and General Manager

Our Mission

The Chicago Independent Radio Project (CHIRP) is a volunteer driven, listener-supported radio station built and run by independent-minded music and arts fans. CHIRP is always live and local, connecting Chicago's diverse creative communities through its programming and events.

What We Do

CHIRP is a volunteer-driven community radio station broadcasting at 107.1FM on the North Side of Chicago and worldwide at Our hosts are live and local every day of the year, curating their own shows, interacting with listeners, and sharing their musical knowledge and passions.

We also curate a number of in-person events each year, including two Record Fairs, a monthly live music showcase, CHIRP Night at the Whistler, and a quarterly live lit and music series, The First Time.

CHIRP has one professional staff member and more than 250 volunteers. We welcome new volunteers at orientations three times per year, and train them in an array of skills, from on-air DJ work to features interviewing to audio production. Volunteers lead thirteen station departments, including music, marketing, partnerships, technology, outreach, digital strategy, events, and more.

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