Search Engine Optimization Audit

Help United Way Bay Area assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
United Way Bay Area
San Francisco, CA, USA
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United Way Bay Area
San Francisco, CA, USA

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Posted September 17th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are relaunching our website and our vendor is offering any SEO support. I am reaching to work with a SEO expert to ensure that we have all our bases covered in the area of SEO before relaunch.

What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have an a google analytics account and access to the website, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to use our limited marketing budget to serve our existing and new donors.

This is important to ensure we do not lose any traffic that is currently visiting our website as we relaunch.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
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Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

United Way Bay Area
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Our Mission

United Way Bay Area takes an innovative, holistic approach to ending the cycle of poverty in the Bay Area through advocacy and programs that support all ages—providing free access to family support, financial stability, job opportunities, and basic needs.

What We Do

Adult Empowerment
United Way supports community defined goals within the Adult Empowerment space that not only supports Bay Area families in their time of need but also connects them with sustainable solutions to improve their life while helping build up the local economy.

We support:
SparkPoint Centers
Earn It! Keep It! Save It!
Advocacy: Earned Income Tax Credit

Youth Development
United Way supports community defined goals within the Youth Development space by supporting Bay Area youth with resources, training, mentoring, and entry-level job opportunities that help them achieve a path to sustainable future. We create pathways for youth to gain early work experiences so they will become financially secure as adults.

We support:
Mayor’s Youth Jobs+ Initiative
Business Pathways and Doorways Partnerships
Advocacy: Minimum Wage

Basic Needs
United Way supports community defined goals that not only supports Bay Area families in their time of need but also delivers sustainable solutions to improving their lives through a set of resources that help them develop a clear path to overcoming life’s biggest challenges.

We support:
Emergency Assistance Network
211 Call Center | 211.org
Advocacy: Housing

Community Development

United Way hosts a wide range of community engagement opportunities that support our community development work. Throughout our eight Bay Area counties, we strategically align with local city government departments, nonprofits, and individual citizens to convene courageous conversations and advocate for the needs of our most vulnerable community members.

Initiatives we support:
Special Projects: Rise Together
Community Conversations in partnership with the Commonwealth Club of California
Advocacy: Community Steering Committees
Workplace campaigns and corporate social responsibility efforts

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