Marketing Channel Plan

Help iLEAP by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
iLEAP
Seattle, WA, USA
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iLEAP
Seattle, WA, USA

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Posted September 18th

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Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
Additional details

We are looking for someone to help & plan with us a cross-channel marketing strategy that will generate more website traffic and sign ups to our programs.

What we have in place
  • We have can provide Google Analytics reports for past and current website traffic data.
    We can brief you on what we have been doing - what has worked and what has not, etc.
How this will help
This project will save us $22,500 , allowing us to provide grants/scholarships/financial aid to our participants.

We are starting new online programs for learning personal and social leadership, SDGs, social entrepreneurship, etc to young people all over the world. We want your help in reaching the next generation of leaders!

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

iLEAP
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Our mission

The iLEAP Mission is to nurture a new generation of globally-minded leaders with the inner and outer resources to pursue lives of purpose and to advance social good. The iLEAP Vision is a world where people find meaningful connection and we celebrate our common humanity.

iLEAP is also the fiscal sponsor for Perennial. Perennial creates a space for leadership development with an uncommon approach. Leaders of social change around the world today face and respond to increasingly challenging social and environmental issues. They are called to be resilient and connected to their true source of power and purpose. They are also called to be skilled both in turning inward for awareness and renewal, and in turning outward for authentic connection.

What we do

Perennial consciously designs and facilitates experiences for social leaders to help them thrive as lifelong leaders. We understand that they must know how to live in joy and inspiration, balanced, aligned and grounded, if they are to sustain their work. Our programs are a transformational opportunity to bring deeper meaning and understanding to the theory and practice of leadership. Our participants find greater purpose in their lives, clarity and skill in the work they lead, and connection to the communities they serve.

Testimonials

(No testimonial has been submitted by Yu)
I truly enjoyed working with iLEAP. People are very cooperative and I got to work with people from various countries like Japan, Italy
Richa J.
Richa J.

Volunteer

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