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Logo Design & Visual Brand Identity

Help World Affairs Forum elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
World Affairs Forum
Stamford, CT, USA
World Affairs Forum
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World Affairs Forum
Stamford, CT, USA

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Posted October 21st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our local organization needs new branding to attract a younger and more inclusive audience. You'll be helping us to bring social justice solutions to our organization.

What we have in place
  • We currently have our existing website and brochure, which should make it easy for you to get started. We also have branding goals and target audience, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to reduce our annual budget, in turn reducing required annual membership dues, and increasing members/contributors.

We have been working for two years to transform our membership into a more inclusive one (typically old and white). Since the pandemic shut down, we've moved our programming to all virtual. We used to be able to get by with a weaker online presence, but more than ever, we need younger audience engagement. Engaging young adults in global affairs conversations is more important than ever; the generation gap is so wide. We need young voices contributing to what our experts are hearing.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

World Affairs Forum
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Causes
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Posted by
Wendy S
Wendy S.

Executive Director

Our mission

Increase awareness of global affairs and America's role in the world.

What we do

Creating conversations in our community about global affairs.

Testimonials

Read the Impact Story
Craig made the creative process a breeze. His experience and knowledge, along with his aesthetic, made working with him a pleasure.
Wendy S.
Wendy S.

Executive Director

Logo Design & Visual Brand Identity Project

Wendy was a great partner and trusted in this process. She was thorough and knew her organization's mission and how to project that image. I was happy to be a small part and wish her success in WAF's efforts in the future.
Craig C.
Craig C.

Graphic Design for Web, Social & Print

The pixel