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Website Copywriting

Help World Ocean School improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
World Ocean School
Boston, MA, USA
World Ocean School
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World Ocean School
Boston, MA, USA

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Posted December 1st

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

World Ocean School is going through a website redesign process. As part of this initiative, we are looking for a talented copywriter with specific experience writing engaging and SEO-optimized website copy that better reflects our brand, mission and programs.

What we have in place
  • We currently have an overview piece and grant proposals, which should make it easy for you to get started. We also have staff with institutional knowledge and website navigation, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to invest more resources into extending the breadth of our experiential learning programs for diverse students.

World Ocean School has made steady progress since the beginning of the year refreshing and updating its brand across print materials, social media and email marketing. The next big piece of our rebranding effort is to update the look and feel of our website, including updating with copy and messaging that is powerful, contemporary and relevant to diverse external audiences. Having a strong website presence will help us to attract funders, students and partners.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

World Ocean School
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Causes
Education Community & economic development Youth development
Posted by
NK
Naresh K.

Administrative and Development Associate

Our mission

World Ocean School provides an authentic method of experiential education at sea that empowers students of diverse backgrounds to reach their full potential as responsible, productive and engaged community members.

We do this through transformative opportunities that provide:
- transferable life skills and character development
- inspiration for academic and vocational advancement
- strong relationships with caring and responsible adults
- a safe environment for learning.

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