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Social Media Set Up

Help The Activists' Guide develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
The Activists' Guide
Ivy, VA, USA
The Activists' Guide
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The Activists' Guide
Ivy, VA, USA

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Cause
Civil rights
Skills
Digital marketing Social media

Posted December 3rd

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Social Media Set Up

Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

We currently have a FB page "Activist Guide" and a group "Cville Stands Together" which are designed as feeders to our website www.activistsguide.org. The FB presence has been extremely successful but we want to increase its effectiveness in driving traffic to the website. This could be techniques for the FB and addition of social media platforms.

What we have in place
  • We currently have FB presence, which should make it easy for you to get started. We also have website, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to fulfill our mission in other ways

The heart of our marketing is social media

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

The Activists' Guide
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Causes
Civil rights Diversity & inclusion Violence prevention
Posted by
RL
Richard L.

Producer

Our mission

Facilitate communication between activist organizations

What we do

The Activists' Guide, a calendar of activist meetings/events, as well as a directory of organizations, and supplies/services in the Charlottesville/Albemarle area is available at http://www.activistsguide.org.
Produced by Richard Lord, it is a community-based resource. The organizations and supplies/services directories were complied by local activists. The calendar is interactive and functions in real time.

Testimonials

Read the Impact Story
Kade is great. Very serious and quick with replies and provided some new insights
Richard L.

Producer

Social Media Set Up Project

(No testimonial has been submitted by Kade)
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