Google Ads Set Up

Help School the World make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
School the World
Boston, MA, USA
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School the World
Boston, MA, USA


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Posted July 27th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

I need someone who is an expert with Google Ads (using a google grant) and can coach me from the beginning to set up various ads for our website and programs including brainstorming keywords, descriptions etc. as well as show me how to manage it all, add new ads and report on the ads. We have had this google grant for over 5 years and have never had the time to set it up. We want to make sure we start taking advantage of this ASAP. Thanks!

What We Have In Place
  • We currently have google analytics and ads set up but need help executing, which should make it easy for you to get started. We also have a wordpress website and Hubspot CRM, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to bring quality education to more children living in rural extreme poverty.

This project is incredibly important because we are entering our 12th year as an organization and want to really "up" our visibility this year. We should be more well-known, but since we are a team of 3, up until 3 years ago or so our organization mainly spread by word of mouth. This will take our organization to the next level.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

School the World
Our Mission

Our goal is to provide access for quality education to those living in the rural villages of Central America. Together with local governments, our partners and deeply engaged parents, we provide young children living in the poorest communities the opportunity to learn so that they can work towards a brighter future.

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