Back to all projects

Google Ads Set Up

Help women's lunch place make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
women's lunch place
Boston, MA, USA
women's lunch place
Unfollow
Log in to follow
women's lunch place
Boston, MA, USA

0

Live Projects

18

Matched Projects
2 Followers
Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted January 22nd

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Hello,

We have been approved for a nonprofit Ad Words grant, worth up to $10,000 per month. Knowledge and insight on setting up and running a successful campaign would be highly valuable.

The purpose will be general awareness of our shelter, so that those looking for shelters will be able to easily find us, as well as potential donors and members of the media.

Thanks,

Henry Morris
Communications & Marketing Manager
Women's Lunch Place

What we have in place
  • We currently have an approved Google ad grant and compliant website, which should make it easy for you to get started. We also have a knowledgable staff member (although not Google-savvy), and the ability to provide any other information you need.
How this will help
This project will save us $4,938 , allowing us to devote more time and resources to our operations--healthy meals, advocacy, and direct care.

Women's Lunch Place is a safe, welcoming day shelter community, providing nutritious food and individualized services for women who are experiencing homelessness or poverty. We meet our guests where they are and treat them with dignity and respect.

This project will allow us to reach more guests, donors, and media members, which will in turn allow us to grow our operations and offer even more services to the most vulnerable members of our population.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

women's lunch place
Unfollow
Causes
Housing & homelessness Gender equity & justice Human services
Posted by
Henry M
Henry M.

Communications & Marketing Manager

Our mission

Women’s Lunch Place is a safe, welcoming daytime shelter for women experiencing poverty or homelessness. We offer a supportive and dignified community, healthy meals, and individualized services to empower women to make positive changes in their lives.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Henry)
Working with Women's Lunch Place has been really fulfilling! Looking at their campaigns for advertising on Mother's Day & the Holidays I loved the amount of effort & thought they put into their ads before they go on the network. The cause is an essential one & as always I wish them all the best! I hope the ads can help out more & that I get another opportunity to work with them in the future :D
Catchafire V.
Catchafire V.

Volunteer

The pixel