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Market Analysis

Help Camp Holiday Trails gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Camp Holiday Trails
Charlottesville, VA, USA
Camp Holiday Trails
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Camp Holiday Trails
Charlottesville, VA, USA

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Cause
Youth development
Skills
Research Strategy consulting

Posted January 22nd

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

Our organization wants to experiment with a new program idea, and it would be helpful to have some market research done to help us refine the program.

What we have in place
  • We currently have a description of the program & a more specific project plan, which should make it easy for you to get started. We also have our target markets defined, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to fund some of the expenses of the new pop-up camp program for children with medical needs.

We are not able to have our normal residential summer camp for children with medical needs (COVID protocols restrict us from having residential camp) and some campers are too far to come to day camp, so we want to have "pop-up" camps in areas where we have campers so they can have at least some in-person camp experience. This program also helps us increase our regional presence for fundraising, etc.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Camp Holiday Trails
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Causes
Youth development Health & nutrition Human services
Posted by
ET
Elizabeth T.

President

Our mission

Camp Holiday Trails creates a community that empowers children and teens with medical needs to thrive.

What we do

We provide year-round camp experiences for children and teens with medical needs, and 24-7 medical supervision. We provide summer camps and year-round family camps and pop up (traveling) camps for our youth with medical needs, and families caring for a child with a medical need or chronic illness.

We also open our camp for school groups, retreats, special events, weddings and more.

Testimonials

Read the Impact Story
I appreciated Joyce's enthusiasm for the project. It was helpful to have her draft our market research survey.
Elizabeth T.

President

Market Analysis Project

(No testimonial has been submitted by Joyce)
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