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Storytelling

Help Restorative Practices in Action enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Restorative Practices in Action
Malvern, PA, USA
Restorative Practices in Action
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Restorative Practices in Action
Malvern, PA, USA

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Marketing Writing

Posted January 23rd

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We currently have Individual Donor Letters and teacher impact interviews, which should make it easy for you to get started. We also have initial impact data and an evaluation report, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to reallocate those resources to strong teacher development programming.

Our organization is thriving in our pilot year in Philadelphia, even in the midst of COVID. Multiple school leaders have now heard of our work and would like us to work with their teachers. Without supplemental funding to support our work in resource strapped Philadelphia schools, we will not be able to accept new school partners and expand our impact. Telling our story in clear, compelling ways to new funders will increase our chances of funding and ensure we can expand our programming.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Restorative Practices in Action
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Causes
Education Youth development
Posted by
CM
Claire M.

Volunteer manager

Our mission

We cultivate the leadership of students in urban schools by developing a cohort of top-performing educators on a mission to re-envision and restore all that's possible with student voice, ownership, and empowerment in the classroom.

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