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Facebook Ads Set Up

Help The GEMS Camp promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
The GEMS Camp
Dallas, TX, USA
The GEMS Camp
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The GEMS Camp
Dallas, TX, USA

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Digital advertising Digital marketing

Posted January 26th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are launching a new product and need FB ads created. We will supply content and visuals for you, but we are not experts at setting up and monitoring campaigns. I would love to work with an experienced person on this.

What we have in place
  • We currently have photos, visuals, logo, content, FB account, which should make it easy for you to get started. We also have person who you will work with, budget, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to This will pay a teacher's stipend for curriculum development/writing for 12 lessons.

By advertising through Facebook, we will be able to reach a broader audience for our new product launch. The product will help drive sales that will be additional income for our summer programs for low-income students.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

The GEMS Camp
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Causes
Education Science & technology Youth development
Posted by
DH
Dana H.

Volunteer manager

Our mission

The mission of The GEMS Camp (Girls interested in Engineering, Mathematics, and Science) is to build confidence in urban teen girls in grades 7-12 through five core areas called the 5 Karat Gems - Academics, Career, Creativity, Leadership, and Service - so that they will be successful in STEM studies and careers. GEMS' vision is to change the trajectory of generational poverty for underrepresented girls' families via college and career readiness.

The pixel