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Logo Design & Visual Brand Identity

Help Multicultural Center of Marin elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Multicultural Center of Marin
San Rafael, CA, USA
Multicultural Center of Marin
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Multicultural Center of Marin
San Rafael, CA, USA

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Arts & culture
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Graphic design

Posted December 7th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our organization needs a new brand identity & name. Our focus has expanded beyond sea level rise & water issues. We are working on pollution & contamination related to water, air, & soil, as well as addressing neglected infrastructure (pipes, drainage, flooding). We're a team of environmental leaders & residents seeking solutions to Marin City's environmental & health concerns, which have been overlooked & under-resourced. Our time is NOW. We are paving the way for a healthier, resilient future.

What we have in place
  • We will provide you with examples and articles about our work, our team, and our community, including photos and project documents.

    We can also provide you with our previous logo and draft of our website (we are still in the design process). this branding and logo should really help the website along as well.
How this will help
This project will save us $4,817 , allowing us to put more effort into our outreach and community engagement work, as well as securing partnerships and our habitat restoration.

This will help us to establish a solid presence with the community, our partners and stakeholders. A brand name and logo will also help to stop the confusion between our organization and other similar organizations, especially Shore Up Marin, whose name is too much like ours, Shore Up Marin City. This brand/organization is intended to amplify the voices of our community for justice against systemic racism, health, and environmental awareness.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Multicultural Center of Marin
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Causes
Arts & culture Community & economic development Diversity & inclusion
Posted by
CG
Chinaka G.

Volunteer manager

Our mission

OUR MISSION

The Multicultural Center of Marin works with diverse immigrant and underserved communities of Marin County in advancing their social, cultural, and economic well-being through self-empowerment programs that encourage participation in the broader civic life of U.S. society.

What we do

In 2018, the Canal Welcome Center formally rebranded as the Multicultural Center of Marin. Today, we stand as a testament to the cultural wisdom and diversity that is inherent in the immigrant communities that make up Marin County.
Through training, mentorship, collaboration, and community organizing, the Multicultural Center of Marin provides the pathways and opportunities for people of these diverse communities to come together in strength. And by doing so, they become a wellspring for creating positive, community-rooted solutions throughout Marin County.
WHAT WE DO?
MCM has three main programatic areas:
Arts, Culture and Media
Youth & Family Empowerment
Community Resilience

For more information visit us at:https://multiculturalmarin.org

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