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Website Audit

Help Hartford Preservation Alliance assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Hartford Preservation Alliance
Hartford, CT, USA
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Hartford Preservation Alliance
Hartford, CT, USA


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Posted April 8th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What We Have In Place
  • We currently have the ability to run Google Analytics report to assess traffic, which should make it easy for you to get started. We also have a good basic understanding of Wordpress, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to provide staffing for our community outreach especially to our neighborhoods where the rehab of historic properties leads to local neighborhood revitalization & community development.

Hartford Preservation Alliance is the lead advocate for the preservation of the over 5,600 properties located in the city's 53 national and state historic districts. A vibrant website will help us with our community outreach by (1) serving as a reference library for facts and documents (including an updated list of historic properties), (2) providing information on grants and funding available to property owners, and (3) help us in outreach to let the public know we are here to help.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Hartford Preservation Alliance
Our Mission

The Hartford Preservation Alliance (HPA) revitalizes neighborhoods, reconnects us to our heritage and collaborates to impact community economic development for those who live and work in Hartford. By honoring the past, preservation empowers the future.

What We Do

HPA revitalizes, connects and collaborates to create a sense of place, a feeling of community pride, and smart growth that provides livable and environmentally sustainable neighborhoods.

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