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Instagram Set Up & Strategy

Help Substantial Classrooms use Instagram to engage with their community and expand their network of supporters.
Substantial Classrooms
Berkeley, CA, USA
Substantial Classrooms
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Substantial Classrooms
Berkeley, CA, USA

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Cause
Education
Skills
Digital advertising Social media

Posted April 30th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Help us set up our instagram account and understand how to use it. We are actively posting on Facebook and LinkedIn.

What we have in place
  • We currently have a hootsuite account and history of previous posts, which should make it easy for you to get started. We also have branding materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to bring more substitute teachers the professional development and support they deserve.

We are launching a new product - SubSchool, online PD to help substitute teachers develop their teaching practice. We are also marketing our newly released book, Substantial Classrooms: Redesigning the Substitute Teaching Experience. We are seeking to build brand awareness, particularly with innovation-oriented education leaders.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Substantial Classrooms
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Cause
Education
Posted by
Amanda v
Amanda v.

Executive Director

Our mission

Substantial is a national nonprofit on a mission to unlock the potential of substitute teaching.

Testimonials

Read the Impact Story
Shayna was easy to work with and gave us exactly what we were looking for!
Amanda v.
Amanda v.

Executive Director

Instagram Set Up & Strategy Project

(No testimonial has been submitted by Shayna)
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