Visual Brand Guide
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
- Right now we have a very bare bones foundation of a settled on logo, two brand colors and two "Similar-ish" fonts that we can share. We've brainstormed already on our general direction and would need help making everything cohesive enough for a proper style guide, something we do not have.
How this will help
This project will save us $4,212 , allowing us to focus our attentions on keeping our community programs consistent, which we've promised to keep up during the pandemic as our homeless/food insecure population has risen.
Old Pine Community Center has been around for awhile now, but after a grinding halt with the pandemic, and a complete staff overhaul we're starting from scratch to bring the center and its resources back. A style guide would help us organize our branding so we can communicate to our donors, and neighbors on a unified front.
Project plan
Our mission
Old Pine Community Center seeks to serve all ages through programs and services to the Philadelphia community.
What we do
We serve our community in any way we can. Currently we have a safe & supervised space for students k-8 to work on their classes, give out hot meals as well as a box of groceries with toiletries for whomever is in need of supplies and host educational, artistic and recreational events for the community.
Testimonials
Leah was amazingly supportive, communicating quickly and clearly to collaborate with us for such a big project. We really couldn't have asked for someone better with our brand guide as Leah took our vague ideas, added her invaluable insight, and created something that's not only useful for this coming year of developments but also made sure we understood how to make the guide evolve with us.
(No testimonial has been submitted by Leah)