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Storytelling

Help Propel ATL (fka Atlanta Bicycle Coalition) enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Propel ATL (fka Atlanta Bicycle Coalition)
Atlanta, GA, USA
Propel ATL (fka Atlanta Bicycle Coalition)
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Propel ATL (fka Atlanta Bicycle Coalition)
Atlanta, GA, USA

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Marketing Writing

Posted May 7th

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We currently have previous grant proposals and individual giving campaigns, which should make it easy for you to get started. We also have development staff, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to invest more heavily in more modern fundraising technology.

We are ready to take our fundraising to the next level, and this will really help!

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Propel ATL (fka Atlanta Bicycle Coalition)
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Causes
Environment Community & economic development Health & nutrition
Posted by
DP
Development at P.

Volunteer manager

Our mission

Propel ATL's mission is to reclaim Atlanta's streets as safe, inclusive, and thriving spaces for people to ride, walk, and roll.

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