The goal is to use these personal member's stories to compel folks to donate to the association.
AORE needs to build a more philanthropic community. We are a very friendly supporting community but giving is not in our DNA yet. Sharing member's stories usually gets other members to give, so we want to be able to paint that picture more regularly in a variety of ways.
AORE advances our mission of empowering leaders to connect people to the outdoor through recreation and education experiences.