Website Copywriting

Help Martha's Vineyard Language and Literacy Project improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Martha's Vineyard Language and Literacy Project
Edgartown, MA, USA
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Martha's Vineyard Language and Literacy Project
Edgartown, MA, USA


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Posted June 8th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have the writing background, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to work to re-organize to aid more children on-island.

It is important to 'clean-up' the website text so that it is more approachable for visitors. Not all pages on the site will be involved but expert advice in 'getting to the point' would be appreciated!

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Martha's Vineyard Language and Literacy Project
Our Mission

Our express goal is to give the right of literacy to all island learners who struggle with language and literacy by establishing the necessary foundation skills and cultivating critical thinking. Literacy provides a person access to what the world has to offer so they can fulfill their personal dreams both socially and academically and improve their opportunities for lifelong success.

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