Search Engine Optimization Audit

Help CDB Scholarship assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
CDB Scholarship
Pottstown, PA, USA
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CDB Scholarship
Pottstown, PA, USA

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Posted July 26th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Ensure our website is getting visibility.

What We Have In Place
  • We currently have a google analytics account, which should make it easy for you to get started. We also have a functioning website and social media pages, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to host our 1st in person fundraising event

Gaining the proper marketing ensures that our recipients and customers can find us without spending time searching for us.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

CDB Scholarship
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Our Mission

At the Craig D. Butler Scholarship Foundation, we provide scholarships to African American college bound seniors in the aftermath of gun violence.

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