Website Copywriting

Help Calm Clarity of CultureTrust Greater Philadelphia improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Calm Clarity of CultureTrust Greater Philadelphia
Philadelphia, PA, USA
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Calm Clarity of CultureTrust Greater Philadelphia
Philadelphia, PA, USA

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Posted August 2nd

Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are redesigning our website to share how we have changed our programming model during the pandemic. Our Catchafire Website Audit recommended we make our website text and language much more digestible and concise. We'd love to have a copywriter better tell our story and rally support for our new non-profit programs, including a peer mentorship program, to improve mental health. This new copy will then feed into the website update project.

What We Have In Place
  • We currently have an active website and a website audit project, which should make it easy for you to get started. We also have a team of volunteers working on the website to talk to, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to focus our limited resources and 1-person team on collaborating with educational institutions to train staff & peer mentors to share and facilitate our online courses as a group learning experience.

The pandemic prompted Calm Clarity to shift into online training and blended learning programs to improve mental health and well-being, which is a critical widespread need at this moment in time. We now need to update our website to communicate and explain our new programming model. We also need to more effectively tell our story and engage with visitors to our website to rally them to take action.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Calm Clarity of CultureTrust Greater Philadelphia
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Posted by
Due Q.

CEO, Founder, Author

Our Mission

We guide and support people to rewire their brain and embrace their inner wisdom to improve their well-being and become inclusive leaders. Our organization uses what we call "Brain 3.0" to help build an inclusive society where human beings of every skin color, ethnicity, gender, and socioeconomic status are valued and nurtured to thrive, discover and develop their gifts and talents, and realize their full potential.

What We Do

We provide training, consulting, and other resources to guide people and organizations to develop and strengthen neural networks we refer to as "Brain 3.0." Brain 3.0 is a state of brain optimization that enables people to:
-master their urges and impulses
-heal trauma
-counteract unconscious biases
-change limiting patterns
-navigate challenges and crises
-embody their core values and aspirations
-realize a greater vision and purpose.

Currently, to create mental health equity, we are building a digital platform and a peer mentorship program to support more people, especially in communities of color, to improve their well-being.

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