Website Copywriting

Help Ladies Empowerment & Action Program improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Ladies Empowerment & Action Program
Miami, FL, USA
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Ladies Empowerment & Action Program
Miami, FL, USA


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Posted November 30th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We need help with the website copywriting for our thrift store (Dragonfly Thrift)-where we employ LEAP grads and where all proceeds benefit LEAP. We want to drive traffic to website using SEO targeting both people interested in our cause and also regular thrift shoppers. I want to improve our 'about us' page and work on copywriting for a new page introducing our own merch project focused on changing the language used surrounding formerly incarcerated people.

What We Have In Place
  • We currently have live website with existing copy, keywords, content strategy, which should make it easy for you to get started. We also have lots of copy used for grants etc-just need to consolidate, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to continue to provide education housing & employment to formerly incarcerated women

Our mission is to give formerly incarcerated women the opportunity to gain the skills and confidence they need to transition into their next phase of life. In order to spread the word about our mission and provide on-going advocacy for formerly incarcerated women, we need to be able to educate the general public-and in order to do so, we need to use compelling land concise language and drive website traffic

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Ladies Empowerment & Action Program
Posted by
Zoe P.

Director of Comm & Marketing

Our Mission

LEAP empowers incarcerated women to transcend their past and successfully re-enter society by providing transformational education, entrepreneurial training, and mentorship. We serve as a model, voice, and advocate for the power of rehabilitation over retribution.

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