Search Engine Optimization Audit

Help Water Access Rwanda assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Water Access Rwanda
kigali, Rwanda
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Water Access Rwanda
kigali, Rwanda

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Posted September 15th

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We need to gain more visibility online for our e-commerce platform and also, we need help on the Search Engine Optimization, on how we can get to the top of the list of the search results related to what we do.

What We Have In Place
  • We currently have a web builder (wix) that can provide needed information, which should make it easy for you to get started. We also have Marketing and SEO on wix that would provide more insights, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to allocate the amount in delivering water to the most in need of it.

This project is important because it can help us to use our tools effectively and be able to produce quality work in a timely manner.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Water Access Rwanda
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Our Mission

Water Access Rwanda is a Rwandan-based social enterprise that offers simple, durable and affordable water solutions to Rwanda and in the East Africa region in a bid to address the water crisis while also creating employment for youth. The company is primarily focused on the bottom of the pyramid's need for affordable and safe water and deploys models of access that provide clean water in a convenient manner. Our mission is to be a self-sustained enterprise employing young people as solution providers in the water sector.
Our vision to revolutionize the water industry by providing simpler and affordable ways to obtain clean water.

What We Do

Our Solutions
The company deploys innovative and next-level services and systems to provide clean and purified clean water. All living beings are water dependent and over 72% of productive sectors require water, there is no one-fit-all solution when it comes to providing clean water. Water Access Rwanda seeks to be a solution for different segments of the market. The solutions offered are bundled through four different offerings each targeted to a different customer segment. Each of the solutions is complemented with our capacity to conduct geophysical surveys and other feasibility studies.

1) INUMA(tm)
INUMA creates a borehole-fed micro-grid piped safe water network where purified safe water is available at public points and piped into households for private access. All water is purified through a treatment process, pumped using solar and AC and sold via pre-paid water meters activated through a token. INUMA(tm) points can be made from rehabilitated existing handpumps and create jobs locally in the community.

2) amazi
In a bid to increase rain-water harvesting and ensure all taps in urban households provide safe water, Amazi provides first flush diverter systems and point of entry and point of use filtration systems. With this solution, households, schools, camps, clinics can save on their water bill in the rain season while reducing the amount of run-off water that would otherwise cause flooding. The systems come with a one-year warranty. Filters include in-line filters, table-top, portable and Aquatabs Chlorinators.

3) uhira
Targeted at farmers and off-grid businesses, uhira includes a borehole, a solar pump, a pipeline, elevated storage system and an optional cattle trough or tap system from the tank. This system is offered on credit with 25% down-payment, followed by equal monthly payments for 12 months.

4) voma
The full company's technical capacities can be re-arranged and bundled up to achieve other project objectives for custom-designed projects ran by NGOs, Carbon Credit Project Developers, government, CSR partnerships, etc. With VOMA projects, we also offer WASH trainings, baseline surveying and M&E aspects through smart surveying tools.

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