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Google Analytics Set Up & Training

Help Our Family Services track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Our Family Services
Tucson, AZ, USA
Our Family Services
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Our Family Services
Tucson, AZ, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing Information technology

Posted September 23rd

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I need help with reviewing our Google Analytics account and revising/updating the account to be most effective for the data I need to collect. I also need basic training on how to use Google Analytics.

What we have in place
  • We currently have a Google Analytics Account, which should make it easy for you to get started. We also have a dedicated staff person with basic web skills, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to house more youth and families experiencing homelessness.

This project will us help evaluate the effectiveness of our website and allow us to make adjustments to create the most user-friendly experience for clients and donors who visit our site.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Our Family Services
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Cause
Housing & homelessness
Posted by
JC
Jessica C.

Marketing Associate

Our mission

Our Family's mission is to eliminate homelessness and strengthen our community.

We do this by:

Providing stability in times of crisis.

Linking people to support and resources.

Supporting social connectedness.

Engaging our neighbors to tackle tough community issues.

What we do

Since our earliest incarnation in 1953, Our Family has provided so much more than just housing. We offer a full complement of services including intensive case management, therapy for our sheltered youth, and parenting and life skills education. With programs designed to protect youth and families from the myriad of risks and dangers that come along with homelessness, we empower our most vulnerable neighbors to build a pathway to self-sufficiency. We also reach thousands of Southern Arizonans through our counseling, information and referral, conflict resolution and trainings each year.

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