Market Analysis

Help Standish Foundation for Children gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Standish Foundation for Children
Hackettstown, NJ, USA
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Standish Foundation for Children
Hackettstown, NJ, USA

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Posted September 24th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We need help doing market research regarding a 2 programs for healthcare professionals (internationally) we would like to launch. We have been volunteering to run Program 1 (fellowship) in the Republic of Georgia for 2+ years and have collected outcome data. Program 2 is an virtual education program we are currently beta testing. We would like to know if there are any competitors for either of these programs.

What We Have In Place
  • We currently have our program description & goals, which should make it easy for you to get started. We also have outcome data and how we would like to see the program grow, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to continue to focus on directly supporting hospitalized children, their families and the healthcare professionals. This project will also allow us to volunteer our time to support these groups.

This will help our organization decide if it would beneficial to the international healthcare community to launch the program for a fee (Program 1). It would also help us better understand our most appropriate market approach for the virtual training program (Program 2). If so, it will help us reach millions of children (by providing education and mentorship to healthcare workers) by 2025.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Standish Foundation for Children
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Our Mission

Through education, advocacy, service and financial support, we help transform healthcare experiences for children, families and providers.

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