Market Analysis

Help WORDS BEATS & LIFE gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
WORDS BEATS & LIFE
Washington, DC, USA
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WORDS BEATS & LIFE
Washington, DC, USA

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Posted October 5th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are looking to explain our strategic advantage in our market over would be competitors and potential collaborators.

What We Have In Place
  • We currently have SWOT, Strategic plan, and a vision for 2040 doc, which should make it easy for you to get started. We also have 20 years of history in our market, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to This would allow us to hire a contractor to work on strategy implementation.

This is important for atleast three reasons. First the work we want to do will require greater coopatition so identifying our strenghts and the strenghts of our peers will make that easier. Second, for the purposes of grant writing we need an objective view of peer organizations about our comparative strengths. Finally we need to do a deeper dive into the work of peers for strategy development.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

WORDS BEATS & LIFE
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Our Mission

The mission of Words Beats & Life (WBL) is to transform individual lives and communities through Hip-Hop culture in all its forms. As a set of cultural practices and art forms with a global reach, Hip-Hop has demonstrated its power to transform the lives of young people around the world and right here in the nation's capital.

What We Do

WBL is an unapologetic advocate for the transformative power of Hip-Hop culture in all its forms, empowering young artists to relentlessly create and refine systems that demonstrate positive change through our individual and collective brilliance. We embrace the sacred nature of our work and our roles as keepers and innovators of our culture. We create arts-based educational experiences that equip youth, arts managers, teaching artists, and scholars to move from theory to practice. We harness the power of the imagination to reshape the lives and communities we serve.

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