Membership Strategy

Help Sportable Adaptive Sports and Recreation, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Sportable Adaptive Sports and Recreation, Inc.
Richmond, VA, USA
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Sportable Adaptive Sports and Recreation, Inc.
Richmond, VA, USA


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Posted October 7th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Our current membership process is cumbersome and confusing for both staff and members. We need an audit of our current system and recommendations for how to streamline our process to maximize membership and revenues.

What We Have In Place
  • We currently have a membership of about 150 athletes, which should make it easy for you to get started. We also have an online registration platform and website, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to purchase additional adaptive sports equipment to best serve individuals with physical disabilities.

This project will help us manage and retain current memberships, maximize efficiency for our small staff, and increase revenues.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Sportable Adaptive Sports and Recreation, Inc.
Our Mission

Creating opportunities and transforming lives of youth, adults, and veterans with physical disabilities and visual impairments through adaptive sports.

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