Membership Strategy

Help I Am Green, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
I Am Green, Inc.
San Diego, CA, USA
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I Am Green, Inc.
San Diego, CA, USA

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Posted October 11th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Guidance on the best way to build our membership base
We want our membership to be accessible to everyone, we encourage allies to sponsor someone else's membership if they can't afford our suggested amount
Volunteer tier?
Our capacity is low and we need more help
Community Centered
Better outreach to connect with people

What We Have In Place
  • We currently have a membership system and an idea of what we want, which should make it easy for you to get started. We also have a few monthly donors on Flipcause, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to allocate the funds to other projects such as workshops and paying both facilitators and participants

We want to show community members that they are capable of doing great things for themselves and others. Through this membership, we can give them the tools and knowledge they need to unlock their own potential for greatness and leadership

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

I Am Green, Inc.
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Posted by
Nicole S.

I Am Green Fundraising Intern

Our Mission

To reconnect our People back to the Planet And Each Other.

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