Market Analysis

Help Resonate gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Albion, CA, USA
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Albion, CA, USA


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Posted October 12th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

Resonate is in the process of developing its next 5-year strategy and this project will feed into the ongoing strategy work. This project would focus primarily on understanding our position in the community and on market sizing (estimating the size of the problem we are tackling and the size of the market that is interested in our services).

What We Have In Place
  • We currently have a current strategy, a SWOT analysis and a stakeholder map, which should make it easy for you to get started. We also have team members who understand our beneficiaries and partners, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to focus grant funding on leadership workshops.

This project is very important as it's a critical part of the development of the strategy that will guide the growth of Resonate's impact over the next years. We exist to unlock the leadership potential of women and youth in East Africa and having a strong strategy that is well informed by accurate market data will allow us to maximize our impact on thousands of women in the communities we serve.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

Resonate empowers women and girls through storytelling, working with them to build agency, confidence, and leadership.

What We Do

Based in Rwanda, Resonate partners with organizations focused on women’s skill building and increases their capacity by incorporating narrative-based leadership training into existing programming. Harnessing the power of storytelling will allow women and girls to leverage their knowledge and skills to create a better future for themselves, their families, and their communities.

The Gap:

Women need access to education and financial programs—the benefits provided by those services are necessary for the betterment of women’s lives and continued economic growth. Yet despite recent gains, women only make up 19 percent of parliament globally; own less than 2 percent of land in the developing world; and in Sub-Saharan Africa, women hold only one-third of paid jobs outside of agriculture.

In order to see accelerated progress toward closing gender equality gaps, programs that provide women with skills and services must also focus on confidence, agency, and leadership.

How We Help:

Resonate partners with organizations focused on women’s skill building and enhances programs by offering narrative-based leadership training. Resonate plays the unique role of working with these organizations to offer expert training on public speaking and personal presentation. Each workshop is customized to the needs of the community that each program serves.

Resonate facilitates women's leadership training using a framework rooted in storytelling, empowering women and girls to tell their story generates agency, confidence, and leadership.

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