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Search Engine Optimization Audit

Help Sourcewise assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Sourcewise
Santa Clara, CA, USA
Sourcewise
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Sourcewise
Santa Clara, CA, USA

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10 Followers
Cause
Human services
Skills
Digital marketing Search engine marketing Web development

Posted October 12th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Develop detailed list of keywords to add to site

What we have in place
  • We currently have Google Analytics and Google AdWords, which should make it easy for you to get started. We also have Wordpress, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to spend dollars on updating our referral network database.

We need to serve up the correct information on our website. We would also like to setup additional AdWords and Retargeting Ads.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Sourcewise
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Causes
Human services Health & nutrition
Posted by
CS
Chris S.

Director of I&A

Our mission

Our mission is to provide seniors and their caregivers the tools and services they need to effectively navigate their health and life options. Through a comprehensive network of resources, Sourcewise strives to educate, prepare, support, and advocate for all adults, their families, and their caregivers within Santa Clara County.

What we do

We work to coordinate services and support systems for the aging population across a network of state and local organizations in Santa Clara County and help empower seniors and caregivers by providing access to information and resources, and supportive services allowing for personal choices, and continued independence, so they may remain safely in their homes.

Testimonials

Read the Impact Story
MJ is a true professional. She gave us a plan to move forward with SEO which was very thorough and well thought out. We would highly recommend MJ for this type of work and would hire her again.
Chris S.

Director of I&A

Search Engine Optimization Audit Project

The team at Sourcewise was a pleasure to work with - they appreciated the help, were respectful of my time, and committed to making the project a success. Highly recommend this organization to other volunteers!
MJ P.
MJ P.

Volunteer

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